Lights, camera, action! Media consumption is growing and eMarketer tells us that on average the US consumer spends up to 11 hours a day interacting with major media. Of those 11 hours, the Internet represents the second largest share of media time; television and video viewing together take out the number one spot. Also on the rise, unsurprisingly, is time spent by Americans on mobile device usage and this is growing exponentially. We have what is known as the ‘Three screens” – television, internet and mobile- which collectively represented almost 75% of all media consumption in 2010. So with mobile on the rise, what does this mean for the industry?

Advertising spending budgets are big news and in 2010, online ad spending reaching a record $25 billion which placed it second only to television. This made it the first year that it surpassed newspapers for advertising dollar spend. Advertising growth online is fueled by audience trends and return on investment with the stats showing that consumers are spending more and more time online using their mobiles.

Increasing adoption of smartphones and tablets means that consumers are accessing news and information via mobile instead of using traditional methods of the past. It is about instant access from wherever the consumer is and at whatever time of the day they choose. Faster data speeds and almost 96% wireless penetration has made this possible. 38% of mobile phone owners browse the Internet, use apps or download content. Smartphone owners account for half of all mobile browsing activity and more than half use their mobile for social networking. Convert these numbers into the fantastic business potentials that lie within and the possibility for opportunities are limitless.

As digital technology changes the way we consume media content and conduct commerce , so it follows that associated advertising spend will continue with great intensity.

The stage for mobile marketing is truly set and those smart and savvy marketers are already seeing great results. If you haven’t yet ventured into mobile marketing, look no further…

This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.

The phenomenal evolution of Mobile means that the stage is now set for Mobile to become the most dominant medium that marketers and consumers have ever known. In 2011, Mobile will affect marketers and consumers more than ever before. Marketers are starting to connect with the fact that Mobile is more than just a strategy- Mobile is a channel and consumers are turning on to Mobile not only for its traditional uses but also to interact with brands and services, to search, shop, play and so much more.

Advertisers and those used to thus far traditional strategies are redefining their whole approach of how they do business and how they connect with their consumers. They are finding out who is using their mobile, when, how and where and are shaping their Mobile campaigns accordingly; it’s all about the personal approach, in real-time; it’s about creating rapport and initiating that two-way communication that will serve them well in terms of retail sales and brand recognition. That is why there is a massive amount of spending going into Mobile advertising.

The shopping experience has been enhanced considerably by mobile and that anytime-anywhere online shopping opportunity. Thanks too, to the combination of useful applications and easy to access information. Shoppers are welcoming advertising direct to their mobiles and that ability to interact and opt-in for coupons and local deals.

As well as the enormous adoption of Smartphones and its amazing technology, less people are using feature phones and then there is the emerging trend of owning tablets, particularly Apple’s iPad. With 96% wireless penetration, Mobile technology truly is within reach of almost every American and it is easy to see why it is becoming the most dominant medium.

With so much happening and with the onset and development of technology changing at such a rapid pace, it can be hard to keep up with all the exciting prospects that mobile has to offer. Those already involved in mobile marketing know the benefits and if you haven’t yet integrated it into your plans, now is the time to find out more.

This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.

The mobile industry has recently taken a huge step with the innovation of Smartphone’s. With this innovation, companies worldwide have each sought to capitalise on the potential of Smartphone by releasing their own Smartphone devices. Amongst the biggest names are global corporation Google and their Android device. So with Google being one of the world’s biggest companies, how successful has their Android device been?

In the first quarter of 2010 Android was available on over 14 devices, spread across all the major carriers. The huge range in coverage meant that in the first Quarter of 2010, Android sales were up 707% from the first Quarter of 2009. Again, in the first Quarter report of 2010, Android had recorded an 8% increase in market share over 2009 taking total market share to 9.6%, taking the number four spot in the top market shareholders list away from Microsoft. At the same time that Android recorded an 8% increase, Apple only recorded a 5% increase giving some speculation that towards the end of 2010 Android may be catching Apple in sales.

This prediction was not only true, but it came to fruition much earlier than anticipated. Android caught iPhone in sales in the second quarter of 2010. Caught it and overtook it. Garter reported that worldwide sales of Android were up by almost 10,000,000 units. This meant that by August of 2010 Androids market share was up to 17.2%, an increase of 15.4% from the second Quarter of the previous year, and it also meant that Android was now the third highest market share holder for Smartphone devices.

Such progress in such a short lifespan for the Android gave it much praise from the members of the mobile world. At the same time, it gave rise to analysts arguing that it is easy for any new addition to the market to gain success on hype. However, this may be a simplistic view, when one takes into account the existing devices on offer such as iPhone and Blackberry, one would have to assume that hype is not going to gain success alone, let alone the magnitude of success that Android experienced in 2010.

Androids early and vast success in 2010 is a strong indication of Smartphone’s naturally competitive nature and may only be a sign of what is still yet to come for Android and the Smartphone market.

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The next generation of Samsung’s Galaxy S series recently hit the market and has made a splash with consumers who like the fact that this sleek new device works as well at multitasking as it does as a phone. The new phone, the Galaxy S II, is an Android-based smart phone that has upped the game in this highly competitive market.

The devices highly-touted AMOLED screen is what sets this smart phone apart from its competition, including the widely-used iPhone. It features an impressively-sized 4.27-inch display with a 480 X 800 resolution, giving the phone a picture quality that is a pleasure to see. Samsung claims its screen is the most advanced ever created.

Picture quality and sharpness set this device apart from the iPhone, and it also comes with a huge library of useable apps. The device has a wider viewer angle, increasing visibility, and solving another problem smart phones have had. Tackling another common complaint, Samsung made its screen far more visible in daylight, making it far easier to view the screen outdoors than other devices.

These improved functions also don’t cause a drain on the battery, a long-held complaint by consumers who like all the bells and whistles but hate the battery drain that results from all these added features. Samsung has solved much of this problem by engineering a phone that is more energy efficient, which minimizes the phone’s weight.

While the Galaxy S II does resemble its biggest competition, the iPhone, it comes with an impressive 1 GB RAM, making multi-tasking easy. It’s sleek, meaning thin and light, and feels nice in your hand.

Samsung has also included access to its huge content and entertainment hubs, giving owners access to music, games, e-reading and social networking services. Basically, everything you expect to do with a smart phone-and more-is made easier with the Galaxy S.

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General Tips and hints

You could try out almost any paid application that are available for one day. In the event you un-install the application inside of these 24 hours you’ll receive the full refund. However, you can only do this once. If you ever reinstall a credited application you cannot return it for the refund any more.

Switch off WiFi and GPS if you are not utilizing these products. They can induce your battery pack to deplete a whole lot more quickly when compared with if you switched them off. Toggling in between these types of settings is easy via the default HTC widgets.

To add a whole new photo album, merely attach the smartphone via USB to the PC, make a new folder and give it any name. Add your images to the folder. Now browse to the “Albums” in your phone and will also immediately create an album with the folder name you specified featuring the pictures you added.

Calibrate your keyboard!!! You’ll discover using the keyboard much more effective. For this by means of:

Settings — Local & text — Touch Input — Text Input — Calibration Tool

You will discover three kinds of keyboard available for the Hero built-in “full QWERTY”, “Phone keypad” and Compact QWERTY”. Give them a try, one may match you best. To switch do the following:

Settings — Local & text — Touch Input — Keyboard Types

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A new Class 6 micro sdcard will probably speed up your Hero.

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For people with both WiFi as well as data connections switched on, the phone will default to using the WiFi connection as long as you are linked to a WiFi network. Therefore you don’t turn mobile data off employing home WiFi.

To get the most form your HTC Hero make sure to check at www.best-smartphone.org for the latest tips and techniques that make this phone such a great phone

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Recently there has been an uprise in the amount of QWERTY based smartphones. HTC’s Chacha and 7 Pro, Sony Ericsson Xperia Pro and now the Samsung Galaxy Pro. It seems that ‘pro’ is now a synonym for ‘QWERTY’. The Experia Pro is to take up the Android Gingerbread system that debuted with the Google Nexus S when it was released in December.

The Gingerbread system is the fastest version of Android so far, and it was met with success by the Nexus S. Samsung have yet to make the jump to gingerbread, and the Samsung galaxy Pro will run on the Froyo Android 2.2 operating system. When Samsung will make the change to Gingerbread is as yet unknown.

April is the expected release date for the Samsung Galaxy Pro, but is there anything that sets it apart from the current smartphones on the market? In order to accommodate the QWERTY keyboard, the Samsung Galaxy Pro’s screen is landscape rather than portrait. The camera is only 3megapixels – the standard for smartphones these days seems to be 5megapixel. Google matched Apple by having 2 cameras (rear and front facing) that are both 5megapixel – this was announced for Apple’s iPad 2 recently, and considering this is a tablet, Google are doing pretty well.

The target audience for the Samsung Galaxy Pro is probably those who are first time users of a smartphone. Those who want a blackberry but aren’t sure they’d get value for money from it. The Samsung Galaxy Pro will be release on the 3 network with a range of payment plans to be announced. The pitiful 2GB memory can be upgraded to an immense 32GB for an extra charge. As expected you can take charge of your social life with just a touch into the Samsung social networking hub – instant Twitter and Facebook access.

It seems unlikely that the Samsung Galaxy Pro will be able to take away any market share from the Google Nexus S. Considering that the Nexus S runs on the Hummingbird processor, making it one of the fastest phones in the world, it is unlikely that the Samsung Galaxy Pro can compare. However, it is deemed that their target audiences are so different that this wouldn’t really matter anyway.

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The smartphone has become as synonymous with the notion of what makes a business man as the briefcase once was. It is the must-have status symbol in whatever make or model, whether it is Android, Windows, iPhone, Palm or the ever-popular Blackberry. It is how today’s modern professional stays up to date and stays in touch wherever he is in the world. The smartphone’s ability to allow instant access to email, text, the Web amongst other things has been heralded as one of the ultimate tools to keep communication flowing; it is efficient and allows for better overall productivity.

Until recent years, RIM’s Blackberry was the smartphone with the stronghold on the enterprise market but now there are other companies vying to challenge Blackberry for a bigger share of the business market, not least of all, Apple. With its trendy iPhone 4 currently flooding the market and iPhone 5 heralded as the next big thing for Apple and rumored to be due for release in June, could the iPhone really challenge and capture the business market.

Blackberry has been the king of business devices for such a long time now but with Apple’s fifth generation iPhone announced recently, its dominance could be under threat. Take a well-known bank in the UK which in 2010 announced that it was migrating its workforce from Blackberry to iPhone. That company has 75,000 employees and this type of shift can also be seen by some companies in the US. It would seem that iPhone became much more palatable to businesses when it added a number of critical security features. Blackberry has always prided itself and built a reputation for being secure, which is what businesses need and demand.

How does Apple itself market towards the business world? It describes as “…the most powerful, flexible, and intuitive phone ever. With new features like multitasking, FaceTime video calling, improved mail, and enhanced security, iPhone makes even more sense for your business.” Some critics say that Apple does not provide the powerful enterprise tools needed by the larger corporates. No doubt Apple would disagree.

Apple definitely seems to be making a concerted effort to capture at least some element of the business market but whether it can truly challenge Blackberry remains to be seen. It does seem to be extending its reach however and it is one to watch. If you have a business and have not yet taken a close look at what mobile marketing can do for you, seize the day!

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RIM’s Blackberry has long since been an established player in the enterprise market, in fact, has without doubt been the stronghold of the corporate world for many years. Favored as the smartphone of choice for professionals, it has had little real competition and has built its company upon this loyalty. However, nothing stands still, especially in the world of technology. Let’s look at whether two strong players in the smartphone market are making any inroads and posing any notable competition for Blackberry. Are Apple and Google genuine threats to Blackberry’s stronghold on the enterprise market?

RIM’s Blackberry range has long since had the lion’s share of the enterprise market, liked for its robust email platform, which is self-described as “…can be customized to meet the needs one person or an entire enterprise, to any scale, in any industry.” It has always been seen as the only option for security purposes too. The Corporate world has always been a fan but that maybe shifting as Apple and Google make inroads into this territory.

With Corporates in mind, Apple now offers users a new facility; the ability to remotely erase a lost or stolen phone, giving better security for sensitive data and information and this has been a real hit with businesses. Some Corporates are also listening to what their workers want and some have migrated their entire company from Blackberry to Apple. Apple’s own website claims it now has “…new features like multitasking, FaceTime video calling, improved mail, and enhanced security, iPhone makes even more sense for your business…” Competitive talk, indeed!

That said, some reviewers feel that the latest OS offering from Android is not as refined as it needs to be for the enterprise market. Android is apps-centric where Blackberry is business-centric. Blackberry still has the best email platform by far, in my opinion. Apple is certainly making a good challenge on the issue of security with a new facility which gives the user the ability to remotely erase a lost or stolen phone, giving better security for sensitive data and information. it is certainly stepping up its challenge to Blackberry with a tagline “…new features like multitasking, FaceTime video calling, improved mail, and enhanced security, iPhone makes even more sense for your business…”

What we are seeing here is more choice, more competitive pricing and the consumer is the real winner which has to be good. It is interesting, exciting times especially for mobile marketers who watch carefully what their target market is buying. With mobile marketing on the rise, what better time to explore what this can do to enhance your business.

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If you intend to buy a smart phone then you might be wondering about what to choose. There is a lot of choice these days, and if you want to avoid buyer’s remorse you will need to choose carefully.

The following are some really great tips for those who are planning to buy a smart phone.

- There are new smart phones being created all the time and so information about what to buy quickly becomes out of date. In order to get the most up to date information make sure you check online for new releases. With a really fast rate of advancement for this type of technology it would not be uncommon for a device that was only a year or two old, to be considered outdated.

- When it comes to smart phones, you will soon discover that there are two main platforms that are very popular and these are the Apple devices and the Android devices. If you want to be sure of getting all the best apps and functions then you will probably one to choose one of the big names. This could change in the future but it is certainly how things stand at the moment.

- You will have to check which apps are available for some of the less popular smart phones if you have decided to buy one of these. When you compare these phones to say the iPhone you will see that the number of apps available is quite limited.

- You may find that you get much better deals online when it comes to a smart phone. But it is always better to get a real look at the phone before you buy it online. If your friend or family member already has this smart phone then this will mean you can check it out. You could also go to a phone shop to get a look at the phone before you buy it online.

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Until recently, Research in Motion’s famous Blackberry really did have the business market sewn up when it came to selling their smartphones. The Blackberry has always been synonymous with professionalism and businesses have not seriously looked at alternatives until recently. So how does the iPhone stack up in the business world. Is it targeted to personal use or is it making inroads into the business arena?

Well take a look at iPhone 4’s own blurb in its business section and you will see it described as “….the most powerful, flexible, and intuitive phone ever. With new features like multitasking, FaceTime video calling, improved mail, and enhanced security, iPhone makes even more sense for your business…” Blackberry must be twitching ; it has always had a stranglehold on the business world to date.

When most reviewers write about smartphones, it is either with business use or personal use in mind but not usually as to whether these phones can combine the two. The iPhone is great for personal use but it has made some great strides into business territory as well particularly with iOS 4 plus it offers business-class security and management capabilities and this is where the competition with Blackberry really comes to the fore.

Apple may have risen to that very challenge as it now offers users a new facility; the ability to remotely erase a lost or stolen phone, giving better security for sensitive data and information. But, Corporates demand powerful enterprise tools which RIM provides and has always done so well and this area may be one where Apple still struggles – some say Apple finds it hard to launch even a basic push-enabled email platform! Blackberry has built a company on these kinds of tools. Perhaps in the end, it is simply a matter of taste?

Those heading Apple have always played the long game and know who their target audience is and I suggest that the iPhone is still targeted more towards personal use and younger people. However, it is shifting slightly into business market and it makes for interesting viewing to anyone in the smartphone market. It is important for those in mobile marketing to watch carefully how Apple plays this one out, as mobile marketers need to know what their target audience is buying and why.

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